The institutionalized focus of university technology transfer is on revenue generation. Following a brief exploration\r\nof the evolution of the field, the current paper unpacks the assumptions underpinning the institutionalized understanding\r\nof technology transfer as a revenue-generating mechanism. Next, an alternative technology transfer model that is based\r\non social entrepreneurship principles is proposed. The alternative model is predicated on the recognition of technology\r\ntransfer as a mechanism for bettering society through value creation rather than value capture.
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